The study of scarcity and incentives.
Price is what we pay for in cash but how do we measure value?
A closer look at what happens during a recession.
Heuristics, framing and market inefficiencies are just some of the things driving our economic behaviour.
As the economy expands and contracts, we can see patterns emerge over time and those fluctuations are measured in "business cycles".
Utility measures the usefulness of a thing and helps economists anticipate human behaviour.
How do we efficiently distribute our scarce resources to the most number of people?
Elasticity is all about measuring how a change in price affects demand and supply.
The economy is built on the back of billions of tiny decisions, guided by incentives. Incentives that link together personal finance, business and trade.
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